01
Discounts attract price shoppers
Promo-led ads fill the inbox with bargain hunters who compare you on price and rarely rebook.
Med spa marketing · US
Med spa marketing agency that publishes its numbers.
Education-led content, paid Meta and Google ads, and lead follow-up for US med spas and aesthetic clinics. One team runs the whole system, and you can see the prices and the proof before you call.
- Packages from $3,900/month
- Meta ads in every package
- Education-led creative
01 / 05 Undereye treatment education for TruGlow Medical Aesthetics
Aesthetic clinic results in numbers
14,576
Leads for one clinic
TruGlow · Singapore · 18 months
$14
Blended cost per lead
TruGlow · Singapore
3,246
Treatment leads
Juvelook · 44 campaigns · Singapore
680K+
Views from 18 videos
Dr Low · Singapore
Why med spa marketing stalls
Most med spa marketing sells the discount, not the decision.
Your patients are not buying a product. They are deciding whether to trust a practitioner with their face.
Aesthetic clinic marketing breaks when it borrows the playbook of retail beauty: promo-led ads, stock imagery and vanity reach. The clinics that grow make the decision easier to understand, then follow up fast.
02
Claims rules make creative risky
Med spa advertising is regulated. Outcome promises and careless before-and-afters get ads rejected and put the clinic at risk.
03
Every clinic looks the same
Stock photos and the same trending audio make your feed interchangeable with the clinic down the street.
04
Practitioners have no time to film
Your injectors are your best content, but they are booked. Without a plan, filming never happens.
05
Leads go cold in the inbox
DMs and form fills sit unanswered for a day, and the patient books somewhere that replied first.
06
Reports count reach, not consults
The agency report shows impressions. Nobody can tell you which content produced booked consultations.
What we do · Medical aesthetics marketing
Content, ads and leads, run as one system.
Medical aesthetics marketing works when the content, the ad account and the follow-up learn from each other. We run all three, so what patients watch and ask about shapes the next shoot.
01
Education-led content
Short-form video that explains treatments in plain language, with your practitioners on camera.
- Treatment explainers and myth-busters
- Practitioner-led video, scripted for you
- Monthly shoot days, from 1 to 2 days a month
02
Paid Meta and Google ads
Med spa advertising built on the content that already earns attention, tested and optimized every week.
- Meta ads setup and optimization in every package
- Google, TikTok and LinkedIn ads scoped in on request
- Creative refreshes before ads fatigue
03
Lead generation and follow-up
Campaigns built to produce consult requests, plus the messages that turn them into bookings.
- Lead forms and message campaigns per treatment
- Follow-up and nurture copy for your front desk
- Treatment campaigns kept fresh for months, not weeks
04
Compliance-aware creative
Creative that persuades through education, so it works without outcome claims or discount hooks.
- No guaranteed results or cure language
- Proven under Singapore healthcare advertising rules
- Built to work without before-and-after shortcuts
How it works
Four steps from audit to booked consults.
The first month sets the foundation. Every month after that, the results decide what we make next.
- 01
Audit
We review your offer, treatment menu, current content, ad performance and funnel to find the constraint.
- 02
Plan
We pick the priority treatments, and map the questions patients ask before booking.
- 03
Shoot and launch
We script and film with your team, publish across your channels, and launch the first Meta campaigns.
- 04
Optimize and report
Weekly ad optimization, monthly creative refreshes, and reporting on leads, spend efficiency and creative performance.
Proof
Results from aesthetic clinics we run marketing for.
All four case studies are clinics in Singapore, where healthcare advertising rules are strict. The campaigns had to perform without outcome promises, which is the same discipline US med spa advertising needs.
Medical aesthetics
Singapore
TruGlow Medical Aesthetics
A newly launched luxury clinic, taken from zero social presence to a full content and Meta ads engine over 18 months.
- leads generated
- 14,576
- blended cost per lead
- $14
Medical aesthetics
Singapore
Juvelook undereye filler
One treatment kept converting for 18 months by rotating the creative angle instead of the offer, with no before-and-after imagery.
- leads generated
- 3,246
- campaigns
- 44
Medical aesthetics
Singapore
Botox lead generation
Education-led Botox ads that answered patient questions, with no before-and-after creative, outcome claims or discount hooks.
- leads generated
- 1,277
- campaigns
- 66
Medical aesthetics
Singapore
Dr Low
Thought-leadership video for an aesthetic clinic founder, turning complex procedures into approachable explainers.
- views from 18 videos
- 680K+
- engagements
- 3,800+
Figures are taken from the linked case studies and the clinics’ monthly reports. They describe past campaigns in Singapore and are not a forecast for your clinic.
Packages
Med spa packages from $3,900 a month.
The same three retainers we publish for every client. Pick the volume of content and ad testing your clinic needs; the system around it stays the same.
Foundation
$3,900 /month
Monthly content marketing retainer with strategy, 10 short-form videos, Meta ads setup, and monthly reporting.
Strategy
- Ideal Customer Profile Mapping
- Customer Journey Mapping
- Customised Content Strategy
Content Production
- 10x Short Form Video Creation (15-45s) 10 content scheduling on feed
- Copywriting for the videos + captions
- Cover Image Creation
- 1 day shoot/month (up to 8 hrs)
- 2-3 different models / talents
Ads Management
- Meta Ads Set Up (1 creative refresh/month)
- Up to 2 campaigns // 15 creatives
- Meta Ads Weekly Optimization
Reporting
- Weekly Status Updates (WhatsApp/Notion/Email)
- Monthly Recap Call (Google Meets)
- End of Month Report (Email PDF)
Scale
$5,900 /month
Higher-volume retainer with ongoing ICP strategy, 15 videos per month, broader Meta testing, and monthly reporting.
Strategy
- Ideal Customer Profile Mapping (Ongoing)
- Customer Journey Mapping
- Customised Content Strategy
Content Production
- 15x Short Form Video Creation (15-45s) 15 content scheduling on feed
- Copywriting for the videos + captions
- Cover Image Creation
- 1.5 day shoot/month (up to 12 hrs)
- 2-3 different models / talents
Ads Management
- Meta Ads Set Up (3 creative refresh/month)
- Up to 3 campaigns // 20 creatives
- Meta Ads Weekly Optimization
Reporting
- Weekly Status Updates (WhatsApp/Notion/Email)
- Monthly Recap Call (Google Meets)
- End of Month Report (Email PDF)
Accelerate
$8,900 /month
Most advanced content marketing retainer with ongoing strategy, 25 short-form videos, daily Meta optimization, and priority support.
Strategy
- Ideal Customer Profile Mapping (Ongoing)
- Customer Journey Mapping
- Customised Content Strategy (Ongoing)
Content Production
- 25x Short Form Video Creation (15-45s) A/B testing (1 variation test = ⅓ video count) · 20 content scheduling on feed
- 4x IG Story Set Creation (5 slides per set)
- Copywriting for the videos + captions
- Cover Image Creation
- 2 day shoot/month (up to 16 hrs)
- 3-4 different models / talents
Ads Management
- Meta Ads Set Up (6 creative refresh/month)
- Up to 5 campaigns // 30 creatives
- Meta Ads Daily Optimization
Reporting
- Weekly Status Updates (WhatsApp/Notion/Email)
- Monthly Recap Call (Google Meets)
- Mid + End of Month Report (Email PDF)
- Priority Slack / WhatsApp access
Priced in USD · Minimum three-month commitment · Ad spend is paid to the platforms separately
FAQ
Med spa advertising and marketing FAQ.
What does a med spa marketing agency do?
A med spa marketing agency plans, produces and distributes the content and ads that bring new patients to an aesthetic clinic. At Content Hall that means education-led short-form video, paid Meta and Google campaigns, lead generation, follow-up copy, and monthly reporting, run by one team instead of separate vendors.
How much does med spa marketing cost?
Our packages are published: Foundation $3,900/month, Scale $5,900/month, Accelerate $8,900/month, priced in USD. Each includes strategy, short-form video production, Meta ads management and reporting. Ad spend is paid to the platforms separately, and we ask for a minimum three-month commitment.
Do you work with med spas in the US?
Yes. We are a remote-first team operating across Los Angeles, Singapore and Tokyo, and we take on med spas and aesthetic clinics across the US. The aesthetics case studies on this page come from clinics in Singapore; we say so because the numbers are real and documented.
Can you advertise Botox and fillers on Meta?
Cosmetic procedures can be advertised on Meta within its advertising policies, and your state rules and medical board guidance still apply. We build education-led creative that explains the treatment rather than promising a result. Our Botox campaigns ran without before-and-after creative, outcome claims or discount hooks.
Do you use before-and-after photos?
We do not build campaigns around them. The Botox and Juvelook campaigns in our case studies ran without before-and-after creative and still produced thousands of leads. If your clinic uses before-and-afters, we treat them as one supporting format with consent and consistent conditions, never as the whole strategy.
Do our practitioners need to be on camera?
It helps, because patients book practitioners, not logos. We script everything and plan shoot days around clinic hours, so a practitioner can record a month of explainers in one session. If nobody is available, we can work with your team or creators while you get comfortable.
How long before we see leads?
Leads start once the first campaigns are live, after the audit, strategy and first shoot. How many leads and at what cost depends on your market, treatments, offer and budget. We will not promise numbers before we have seen your account.
Do you handle lead follow-up and booking?
We set up the lead forms and message campaigns and write the follow-up and nurture copy. Your front desk or booking system confirms the appointment, and we report on leads and cost per lead every month.
Book more consults.
Book a 30-minute call. We look at your content and ad account, name the bottleneck, and tell you straight whether we are the right fit for your clinic.
- 1 We look at what you post now
- 2 We name the bottleneck
- 3 We tell you straight if we fit
30 minutes. For brands investing in content or ads.