TruGlow Medical Aesthetics

The Challenge

TruGlow Medical Aesthetics is a newly launched (2024) luxury medical aesthetic clinic in Singapore. They needed to generate leads and sales through social media — from zero presence to a full content and ads engine.

Our Solution

1. Creative Strategy — Developed a content direction combining consumer psychology and storytelling to break down complicated medical concepts into layman terms
2. Content Production — High-quality static and video content produced for Instagram and Facebook
3. Ad Management — Meta ads campaigns engineered for lead generation with daily optimisation
4. Lead Nurturing — Copywriting and nurture sequences to convert warm leads into booked appointments

Results

From June 2024 to December 2025, campaigns performed exceptionally well on Meta platforms (Instagram and Facebook), driving significant growth across reach, lead generation, and follower acquisition.

Our very first ad campaign (for a product retailing at $650) set the tone for what followed:

• 10%+ conversion rate — more than double the ~5% industry benchmark
• ~7% click-through rate — nearly 6x the ~1% industry benchmark
• Under $6 cost per acquisition — 90% below the ~$61 industry benchmark