14,500+ Leads at a $14 Cost Per Lead

The Challenge

TruGlow Medical Aesthetics is a newly launched (2024) luxury medical aesthetic clinic in Singapore. They needed to generate leads and sales through social media, from zero presence to a full content and ads engine.

Our Solution

1. Creative Strategy: Developed a content direction combining consumer psychology and storytelling to break down complicated medical concepts into layman terms
2. Content Production: High-quality static and video content produced for Instagram and Facebook
3. Ad Management: Meta ads campaigns engineered for lead generation with daily optimization
4. Lead Nurturing: Copywriting and nurture sequences to convert warm leads into booked appointments

Results

One Campaign Proved the Skill

The June 2024 Juvelook campaign set the standard from the start:

• $5.86 cost per acquisition
• 6.94% click-through rate
• 10.95% conversion rate

Eighteen Months Proved the System

From June 2024 to December 2025, TruGlow’s monthly reports recorded 14,576 Total Leads from message and form conversions on $205K in managed ad spend. That works out to a $14 blended cost per lead - 77% below the ~$61 benchmark used in the same report decks.

The launch campaign showed that the creative and media buying could perform. Repeating that performance across 18 months showed the larger system at work: strategy, content creation, distribution, paid media, and lead nurturing operating together rather than a stream of disconnected UGC assets.

The 14,576 total is conservative because the August 2024 report was not included in the source set.

Lead definition: “Total Leads” as reported in TruGlow’s monthly overviews, covering message and form conversions.