Singapore Global Network (EDB)

The Challenge

Singapore Global Network is a government agency under the subsidiary of the Economic Development Board of Singapore. They needed to grow brand awareness, drive follower growth, and increase membership sign-ups through full-service social media management and content creation across Instagram, Facebook, TikTok, Twitter, LinkedIn, and their website.

Our Solution

1. Content Strategy — Developed a full-service content strategy including storyboarding, copywriting, and content production tailored to each platform’s audience
2. Content Production — Produced high-quality static and video content, sourcing and liaising with featured profiles and talents
3. Social Media Management — Managed all social channels with platform-specific strategies to maximise engagement and reach
4. Multi-Platform Growth — Coordinated campaigns across six platforms simultaneously to build a cohesive brand presence

Results

Over the course of one year, our campaigns delivered significant growth across every platform:

• TikTok: Grew from 70 to over 38,000 followers, accumulating 97,000+ total likes and 1.4M+ total views
• Instagram: Grew from 8,000 to 11,000 followers
• Facebook: Grew from 43,000 to 48,000 followers
• LinkedIn: Grew from 7,400 to 12,000 followers
• Lead Generation: 4,400+ leads generated and 39,000+ new email subscribers