Nanyang Academy of Fine Arts

The Challenge

NAFA is a premier tertiary arts school in Singapore with partnerships to prestigious institutions such as the University of the Arts Singapore and the Royal College of Music. They needed to manage both always-on content and enrolment campaigns to drive student enrolment, brand awareness, and follower growth.

Our Solution

1. Campaign Strategy — Developed integrated campaign strategies balancing always-on brand content with time-sensitive enrolment pushes
2. Content Production — Created engaging content ideas, produced videos, and coordinated with talents to showcase campus life and student success stories
3. Storyboarding & Copywriting — Crafted compelling narratives that resonated with prospective students and their families
4. Multi-Platform Execution — Managed campaigns across TikTok, Instagram, and Facebook with platform-specific creative

Results

Over an ongoing two-year partnership, our campaigns have delivered exceptional performance:

• TikTok (4 months): Reached over 2.1M accounts with 6.4M+ impressions, 29,000+ link clicks, and over 37% average engagement rate
• Instagram & Facebook (monthly average): Reached over 29M accounts with 53M+ impressions and 35,000+ link clicks at over 37% average engagement rate