Iron-Man Fabrication · Case study
6,800+ Interactions From a S$300 Ad Budget
By Angelica
- industrial
- Singapore
-
<$0.50
CPC vs $4.34 benchmark
-
9%+
click-through rate
-
6,800+
interactions
Also: S$300 ad budget
01
The Challenge
Iron-Man Fabrication is a stainless steel company based in Singapore, supplying custom-made stainless steel products to hospitals, the army, IKEA, and more. They needed to drive brand awareness and generate leads for their high-value products through digital advertising.
02
Our Solution
- Google Ads Strategy: Developed a targeted search ads strategy focused on high-intent keywords relevant to commercial stainless steel buyers
- Keyword Planning: Identified and optimized keyword sets to capture decision-makers searching for custom fabrication services
- Budget Optimization: Maximized results from a modest S$300 budget through continuous bid and targeting refinements
- Ongoing Management: Maintained and optimized campaigns over a two-year engagement
03
Results
Despite a tiny ad budget of S$300, the campaigns delivered outstanding results over nine months:
- 6,800+ interactions from highly targeted search ads
- 9%+ click-through rate: well above industry averages
- Under S$0.50 average cost per click: 90% below the industry benchmark of $4.34
- Successfully generated leads for high-value custom fabrication products
STOP POSTING AND HOPING.
30 minutes with Angelica to talk through your content, find the main bottleneck, and see if we are the right team to help.
- 1 We look at what you post now
- 2 We name the bottleneck
- 3 We tell you straight if we fit
30 minutes. For brands investing in content or ads.