Iron-Man Fabrication

The Challenge

Iron-Man Fabrication is a stainless steel company based in Singapore, supplying custom-made stainless steel products to hospitals, the army, IKEA, and more. They needed to drive brand awareness and generate leads for their high-value products through digital advertising.

Our Solution

1. Google Ads Strategy: Developed a targeted search ads strategy focused on high-intent keywords relevant to commercial stainless steel buyers
2. Keyword Planning: Identified and optimized keyword sets to capture decision-makers searching for custom fabrication services
3. Budget Optimization: Maximized results from a modest S$300 budget through continuous bid and targeting refinements
4. Ongoing Management: Maintained and optimized campaigns over a two-year engagement

Results

Despite a tiny ad budget of S$300, the campaigns delivered outstanding results over nine months:

• 6,800+ interactions from highly targeted search ads
• 9%+ click-through rate: well above industry averages
• Under S$0.50 average cost per click: 90% below the industry benchmark of $4.34
• Successfully generated leads for high-value custom fabrication products