Hid.n

The Challenge

Hid.n brings Japanese and Korean designer streetwear — Kapital, Luu Dan, Thug Club, AFB — from Tokyo and Seoul runways to their Costa Mesa storefront and the broader US market. Selling to US men 18–35 at a $148–$920 price range, Hid.n sits in a niche few Meta advertisers can claim: premium, curated, non-mass-market fashion with AOVs 2–4x above typical fashion e-commerce. They needed a Meta Ads engine that could scale US demand for these labels without dragging them down into fast-fashion positioning.

Our Solution

1. Full-funnel creative strategy — Built a TOF prospecting layer to drive new US traffic into Hid.n and a BOF retargeting layer focused on sale-driven closes, with dark post ads tailored per funnel stage
2. Creative direction & content production — Produced styling reels, dark post statics, and UGC-style creatives designed to let the product story do the selling rather than pushing a hard offer
3. Daily ad management & optimisation — Paused underperformers, reallocated budget toward highest-ROAS creatives, and continuously tested new dark post angles to outrun creative fatigue
4. Sales copywriting & email flow — Rewrote the abandoned cart sequence and developed casual, conversational hooks that outperformed polished ad copy and felt native to the feed

Results

In the first six weeks of our ongoing engagement (Feb 19 – Mar 31, 2026), the account delivered across every ratio we watch:

• 3.16x blended ROAS — roughly 1.6x the 2025 e-commerce industry median of 1.86–1.93x
• 7.36x ROAS on the top-performing ad, which became our creative benchmark
• Top 25% fashion CPM efficiency at $9.92, beating the fashion-advertiser benchmark of $10.60 and the all-ecommerce average of $16.80
• 135,687 US audience reached across 271,271 impressions
• CPA-to-AOV ratio of 31.7% — well within the sub-35% threshold for healthy premium-fashion economics, supported by an AOV of $236.05 (2–4x above general fashion)

Styling reels and copy-driven hooks emerged as the two winning formats, setting the template for the next wave of creative we’re scaling into April.