Why Your Social Media Isn’t Converting (And What to Do About It)

1. You’re Posting for Likes, Not Bookings

The most common mistake? Making content that gets views… but doesn’t drive action.
Pretty videos don’t always convert. What works is video built with a content marketing strategy behind it — one that mirrors your customer journey and answers objections before the sale.

Solution: Create with intent. Start by mapping your content to key stages like awareness, trust, and conversion. (This is what our CH Growth Operating System™ does.)

2. No One Knows Who’s Behind the Brand

Logos don’t sell. People do.
That’s why creator-led content is dominating platforms like TikTok, Instagram, and YouTube Shorts. If you’re not showing a face — whether yours or someone from your team — you’re leaving trust on the table.

Solution: Put a relatable human on camera. Our clients often use our in-house creators when they don’t have someone internally to show up.

3. You’re Invisible in AI Search

Google isn’t the only place people search anymore.
Today, users ask ChatGPT things like “Best skin clinic in Singapore” or “Top branding agency for startups.” If your content isn’t optimised for AI tools, you’ll be left behind.

Solution: Optimise your content and site so ChatGPT, Perplexity, and Google’s AI can recommend you first. We call this AI Search Optimisation — and it’s the next wave of SEO.

Final Word: It’s Not Just About Going Viral

It’s about building a repeatable growth system that drives traffic, trust, and transactions.

That’s what we do at Content Hall — and why our clients don’t just get views. They get results.

At Content Hall, we work with businesses across Singapore and Asia to turn views into measurable growth — using short-form video, creator-led content, and AI-led discovery. And here’s what we see over and over again: